Creative Strategy That Converts

I'm Jerry Novick, an award-winning Acquisition & Growth Funnel Architect who transforms clicks into customers.

I have worked as a Creative Strategist, Copywriter, Creative Director, and Marketing Consultant driving results for DTC, CPG, B2B, and Omni-Channel clients.

 Let's partner up to take your business to the next level.

UGC & Reels for META Ads

Super Pill: Busy Mom

Hook Rate: 34% / Hold Rate: 22%

MyBladder: Parents

Hook Rate: 30% / Hold Rate: 20%

JointGel: Difference

Hook Rate: 41% / Hold Rate: 55%

JointGel: Blind Reel

Hook Rate: 22% / Hold Rate: 15%

MyBiotin META Ad Funnel

MyBiotin Facebook Ads

I have written 1000s of low CPC / low CoA / high ROAS social media ads for a variety of products and services.

MyBiotin Landing Page

Landing Pages are a critical part of the D2C Funnel. This one converts at 12% in a funnel that saw a 70% increase in ROAS.

MyBiotin Trial Bottle Email

Follow-up special offer emails to people who don't immediately purchase have open rates over 30% & conversion rates over 10%.

Video Projects

I am an award-winning writer of TV Commercials, Video Sales Letters, Public Service Announcements, and More

JointGel VSL

VSLs are great for TV and Digital acquisition. This one cut Purity's VSL CPA by 17% & ran successfully for over 12 months.

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Animal Rescue Fund Video

This video is for ARF's annual charity night — and it helped raise $175,000 and win me a Telly Award.

Ultra-Fresh Breath B12 Commercial

Writing and producing OTT Ads, TV Commercials, and Facebook Pre-roll are an integral part of daily work load.

“

Jerry instinctively knows what to write to turn cold traffic into customers... He’s a pleasure to work with, understands the needs of direct response marketing, and makes communication, ideation and go-to-market creative strategies seamless.

— Eric Santiago, Digital Marketing Director