Copywriting Should Never Be Ordinary

Every word attached to your brand must take people on a journey from casual onlooker to enthusiastic believer. Otherwise, it's just noise.

Hi, I'm Jerry Novick, an award-winning Copywriter, Content Director, and Creative Director who transforms casual audiences into loyal customers.

During my career, I've driven results across the Healthcare, Wellness, Publishing, and Consumer Brands industries, excelling in both B2C and B2B messaging.

 Let's partner up to take your business to the next level.

PORTFOLIO

I Produce Any Content In Any Format

(Click thumbnails to enlarge)

Green Biome Facebook Ad

I have written 100s of low CPC / low CoA / high converting social media ads for a variety of products and services.

MyBiotin Multi Landing Page

Landing Pages are a critical part of the D2C Sales Funnel. This one converts at 30% above average for Purity Products.

Animal Rescue Fund Video

I scripted this video for ARF's annual charity night — and it helped raise $175,000 and win me a Telly Award.

MyBiotin Trial Bottle Email

Customers who buy one product get introduced to another with a special offer tied to Purity's SuperSaver continuity program.

Love Cooking Brochure

Love Cooking Company wanted to rebrand themselves and they turned to me to produce their teaser brochure.

Gerry The Germ Video

While freelancing for Henry Schein, I scripted a series of public service videos that garnered 2 Telly Awards.

JointGel Sales Funnel:
A New Take On The Old Digital Customer Journey

As an alternative to traditional 2-step social media sales funnels that leave potential customers feeling uneducated, pressured, and uninterested, I created the 3-step "bridge page" funnel system to transform curious clickers into qualified buyers.

(Click thumbnails to enlarge)

Facebook Ad

JointGel sales were flat until I co-created a 3-step sales funnel — starting with a social media campaign.

Bridge Page

The role of the bridge page is to educate the customer after the click — a soft landing instead of a hard sell.

Product Page

Now that the prospective customer is educated & enthusiastic, their price resistance is lower and they are ready to buy.

BONUS: Video Sales Letter - Infomercial Hybrid

As JointGel's success grew, we took it to TV with a script that combined a traditional infomercial with a modern VSL.

“

Jerry instinctively knows what to write to turn cold traffic into customers... He’s a pleasure to work with, understands the needs of direct response marketing, and makes communication, ideation and go-to-market copywriting strategies seamless.

— Eric Santiago, Digital Marketing Director