Marketing Should Never Be Ordinary

Every strategy, word, and image attached to your brand must take people on a journey from casual onlooker to enthusiastic believer. Otherwise, it's just noise.

Hi, I'm Jerry Novick, an award-winning Acquisition & Growth Funnel Architect who transforms clicks into customers.

I have worked as a Copywriter, Creative Director, and Marketing Consultant driving results for DTC, CPG, B2B, and Omni-Channel clients.

 Let's partner up to take your business to the next level.

PORTFOLIO

I Produce Any Content In Any Format

(Click thumbnails to enlarge)

Green Biome Facebook Ad

I have written 100s of low CPC / low CoA / high converting social media ads for a variety of products and services.

MyBiotin Landing Page

Landing Pages are a critical part of the D2C Sales Funnel. This one converts at 30% above average for Purity Products.

Animal Rescue Fund Video

This video is for ARF's annual charity night — and it helped raise $175,000 and win me a Telly Award.

MyBiotin Trial Bottle Email

Customers who buy one product get introduced to another with a special offer tied to Purity's SuperSaver continuity program.

Love Cooking Brochure

Love Cooking Company wanted to rebrand themselves and they turned to me to produce their teaser brochure.

MyMagnesium Infomercial

Writing informercials with only one on-screen talent is challenging, but this one launched a new bestselling supplement.

Video Projects

I am an award-winning writer of TV Commercials, Video Sales Letters, Public Service Announcements, and More

Ultra-Fresh Breath B12 Commercial

Writing and producing OTT Ads, TV Commercials, and Facebook Pre-roll are an integral part of daily work load.

Gerry The Germ Video

I scripted a 5-video series of public service announcements that garnered 2 Telly Awards while consulting at Henry Schein.

MyBladder CTA Video

Writing short-form CTAs that can be used for multiple broadcast venues can be a challenge, but it is one of my specialties.

JointGel Sales Funnel:
A New Take On The Old Digital Customer Journey

As an alternative to traditional 2-step social media sales funnels that leave potential customers feeling uneducated, pressured, and uninterested, I created the 3-step "bridge page" funnel system to transform curious clickers into qualified buyers.

(Click thumbnails to enlarge)

Facebook Ad

JointGel sales were flat until I co-created a 3-step sales funnel — starting with a social media campaign.

Bridge Page

The role of the bridge page is to educate the customer after the click — a soft landing instead of a hard sell.

Product Page

Now that the prospective customer is educated & enthusiastic, their price resistance is lower and they are ready to buy.

BONUS: Video Sales Letter - Infomercial Hybrid

As JointGel's success grew, we took it to TV with a script that combined a traditional infomercial with a modern VSL.

“

Jerry instinctively knows what to write to turn cold traffic into customers... He’s a pleasure to work with, understands the needs of direct response marketing, and makes communication, ideation and go-to-market copywriting strategies seamless.

— Eric Santiago, Digital Marketing Director