Award-Winning Copywriter and Creative Team Leader
I am a strategic creative & marketing professional who combines deep industry knowledge with data-driven insights to create high-impact campaigns.
Career Highlights
Winner of 3 Telly & 2 Communicator Awards
As a freelancer for Henry Schein Medical, I wrote a series of videos highlighting the need for proper germ mitigation management that garnered 5 total awards, including trophies for the People's Choice Category and Social Media Campaigns.
Helped Raise $175,000 for Charity in One Night
While freelancing for Henry Schein Medical, the video I scripted for The Animal Rescue Fund of the Hamptons annual charity event raised a record $175,000 in one evening. It also brought home the bronze Telly Award in the General Fundraising category.
Osteo Bi-Flex Rebranding Campaign
While on-staff at NBTY (Nature's Bounty family of brands), I was tasked with conceptualizing and writing a major rebranding effort for Osteo Bi-Flex, their leading joint care product line. The goal was to re-establish the brand's dominance in the minds of retailers and consumers.
Infomercial / Video Sales Letter Hybrid Technique
In 2023, I rejuvenated the television advertising space for Purity Products by combining the traditional infomercial format with modern internet video sales letter techniques. This yielded a series of successful long-form TV spots that continue to generate monthly revenue.
Work experience
Freelancer / Consultant (Ongoing) | Creative Director, Content Director, Copywriter, Marketing & Advertising Consultant |
Purity Products (2018 - Present) | Sr. Copywriter |
Nature's Bounty (2008 - 2015) | Sr. Copywriter |
Bookspan / Doubleday Direct (1998 - 2007) | Sr. Copywriter |
Industries
Consumer Goods | Nutritional Supplements |
Beauty | Publishing |
Healthcare (B2C) | Medical & Dental Supplies (B2B) |
Food & Beverage | Entertainment |
Skills & Areas of Expertise
Copywriting | Creative Team Leadership |
Digital Content Creation | AI Prompting & Integration |
Sales Funnel Development | Marketing |
Scriptwriting (Video / TV / Radio) | Content Strategy & Marketing |
Social Media Ads | SEO Content Creation |
Branding / Brand Development | Consumer Behavior / Outreach |
Print Content Creation | Copy Editing / Proofreading |
Package & Label Copywriting | Press Releases |
Clients & Brands
Purity Products / MyBiotin | Nature's Bounty |
Osteo Bi-Flex | Pure Protein |
Ester-C | MET-Rx |
OJC (Organic Juice Cleanse) | Henry Schein Dental & Medical |
Marvel Entertainment | DC Entertainment |
Viz Publishing | MSC Industrial Supply |
Crossings Book Club | Stephen King Book Club |
Romance Book Club | Love Cooking Company |
“
Jerry is a versatile writer who excels at crafting engaging, persuasive copy across various media... He has a knack for distilling complex product information into compelling, benefit-driven messages that resonate with target audiences.
— Joe Arnold, Creative Director
