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JointGel Sales Funnel:
A New Take On The Old Digital Customer Journey

As an alternative to traditional 2-step social media sales funnels that leave potential customers feeling pressured, I helped introduce Purity Products to the 3-step "bridge page" funnel, a system that transforms curious clickers into educated enthusiastic buyers.

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Facebook Ad

JointGel sales were flat until I co-created a 3-step sales funnel — starting with a social media campaign.

Bridge Page

The role of the bridge page is to educate the customer after the click — a soft landing instead of a hard sell.

Product Page

Now that the prospective customer is educated & enthusiastic, their price resistance is lower and they are ready to buy.

BONUS: Video Sales Letter - Infomercial Hybrid

As JointGel's success grew, we took it to TV with a script that combined a traditional infomercial with a modern VSL.

Any Content — Every Format

My work has appeared in every format for a variety of B2C and B2B clients, and even some local charities. Whether the need is to educate, motivate, or sell, I have done it creatively and successfully. I can do the same for you.

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Animal Rescue Fund Video

I scripted this video for ARF's annual charity night — and it helped raise $175,000 and win me a Telly Award.

MyBiotin Trial Bottle Email

Customers who buy one product get introduced to another with a special offer tied to Purity's SuperSaver continuity program.

Love Cooking Brochure

Love Cooking Company wanted to rebrand themselves and they turned to me to produce their teaser brochure.

Gerry The Germ Video

While freelancing for Henry Schein, I scripted a series of public service videos that garnered 2 Telly Awards.

“

Jerry is a talented writer who delivers concise, clever copy with ease. I would highly recommend Jerry to anyone looking for a smart, detail-oriented storyteller whose writing skills span all channels and media.

— Stephanie Corridore, Associate Creative Director

— Veronica Levinsky, Head of Marketing at Copyfolio
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Let's Work Together

If you need Copywriting, Content Strategy & Management, or Creative Direction I am here to help your business grow!

Email Me Today at

jerrynovick@jerrynovick.com